BoardRoom congratulates our client, Brambles Limited, on winning the award for Best Use of Equity in an Emerging Market at the prestigious Global Equity Organisation (GEO) Awards 2025.
The GEO Awards honour companies that deliver share plans which are accessible, innovative and impactful. Brambles received this award for its long-term global employee share plan, MyShare, which is now offered in all countries (~60) where the company is based, and has participation from over 6,800 participants globally.
MyShare stood out for its adaptability and reach, particularly in emerging markets such as South Africa, Saudi Arabia, Thailand and Brazil, where participation was notably high. Brambles also introduced a Phantom Plan to overcome regulatory challenges in specific regions and tailored communications to suit local languages and cultural needs. The program’s flexibility, including low minimum contributions and Australian dollar pegged investments, supported employees in countries facing currency volatility.
Judges noted the program’s clear and consistent progress over more than a decade. Brambles employees now rank among the company’s top 15 shareholders, a reflection of the strong culture of ownership and engagement the company has built globally.
This award highlights Brambles’ commitment to fostering employee participation and ownership and reflects the broader strength of Australian companies in the global equity space.
BoardRoom is proud to have supported the successful delivery of the MyShare program and remains committed to helping clients build inclusive, effective equity plans with global impact.
Congratulations again to Brambles on this outstanding recognition.
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